YANE MODE was featured in Riser Magazine on her view to fashion industry. ” When most speak of Fashion they think of the visceral leather clad, fur laden side of the industry where ethics are tossed aside for the latest trend. YANE MODE, in their seasonaless Anti-Fur approach, represent the evolving face of fashion. ” “IT’S ABOUT TRANSMITTING A VISUAL OR STORY THROUGH COLOR AND TEXTURE; JUST AS ARTIST DO, WITH NO BOUNDARIES.” YANE MODE speaking with Riser Magazine London.
WHEN DID YOU UNDERSTAND THAT YOU COULD BE A DESIGNER?
When I first realized that fashion can be more than just appeal. It’s about transmitting a visual or story through color and texture; just as artist do with no boundaries. Once we found the hidden dimensions in ourselves, it became the way to fulfill our passion with the infinite diversity of creation.
WHAT IS YANE MODE?
We start by defining YANE MODE as a high end brand; it presents a confident, empowered and authentic lifestyle. We believe elegance and class shapes the modern women in an authentic way. Our team includes our designers and tailors who develop cocktail and evening dresses that bring the feminine personality and spirit to the conscious.
WHAT’S YOUR FAVOURITE PART OF DESIGN?
I would say that my favorite part of design was how inspiration and presentation are intertwined with each other. I enjoy the creation process a great deal; I apply color and shape to dresses that are adaptable not only for single occasions but also for everyday cosmopolitan life.
TELL US ABOUT YOUR NEXT COLLECTION.
Our next collection will be ready on Sep. As well as our signatures jersey dresses which enhance women’s curves and reveal the feminine beauty, it will be our first time introducing our print collection with an artistic touch inspired by a project Disappearing Memory from Decoartpiece.
WHO DO YOU ASPIRE TO IN THE FASHION INDUSTRY?
I would say Vivienne Westwood. Her design philosophy ispires me to trust myself and believe in what I do to make our world beautiful. Her love for animals reminds us how important it is to link up fashion and clarity. While YANE MODE is also an Anti-Fur designer brand for charity, the brand has been supporting animal welfare and eco-friendly global awareness though fashion shows and publications.
HOW DIFFICULT HAS THE ROAD BEEN SO FAR?
We faced the same difficulties as other independent designer brands in terms of increasing costs and higher competition. It is tough to keep a balance with the creative and business side with respect to original design. I am quite proud of myself for keeping the entire creation original and I wish this was acknowledged and rewarded.
HOW MUCH STOCK DO YOU PLACE IN HARD WORK AS OPPOSSED TO TALENT?
I would say 50/50 as all the great ideas will all need to come to reality by lots of hard work to make it happen. Action is the foundational key to all success, while ideas are the beginning of every creation. Talent is a gift and hard work is the tool.
WHAT ARE SOME OF THE BENEFITS OF BEING AN INDEPENDENT DESIGNER?
I enjoy my work every single day as being part of the independent design team. The benefit of being an independent designer gives the greatest originality to design and flexibility to the business. Another great benefit is being able to diverse work locations with lots of travels around the world.
WHAT SHOULD DESIGNERS KNOW BEFORE THEY SELL A SINGLE ITEM?
Design and quality come first as these are where the key values are. Follow careful market research to understand where your position lies and couple this with the right sales point. Always love what you are doing and when you are selling a product to the market make it clear to the customer that your product is unique.
WHAT’S THE ETHOS BEHIND YOUR DESIGN?
I am an animal and nature lovers and what I try to achieve every day is for a better world with no kill and peace. As told YANE MODE is anti-fur brand while we will keep our social responsibility on animal welfare with no fur and no leather in our collection. We will continue to to sponsor and raise funds for charity by participating in celebrity charity shows and exhibition projects related to global issues.
WHAT WILL YANE MODE LOOK LIKE IN FIVE YEARS?
We will most likely create identification, differentiation and value to the industry with our uniqueness in our classy style. We will keep developing our customer base for better improvement. There is room to grow within the industry so we can stay true to the industry as well as stay true to what makes our brand unique. As long as we keep who we are and why we started, we will keep ourselves on track.
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